Why articles are so effective in promoting your business

Writing articles has become a very efficient marketing weapon in any online marketing campaign.
Articles have proved to be extremely successful in introducing any business online and bringing a lot of traffic to companies’ web sites.
It is not a secret that people come online looking for information, not for bare advertisements or announcements. By writing an article about the subject that would be interesting to targeted audience you will have their full attention.
Quality articles with useful content create trust to its authors. People will be willing to find out more through links and contact information author may provide at the end of the article.
As articles live they also grow into a self-promotional tool. Well-written informative articles with unique content quickly find thousands of new readers and quite often get quoted in other online resources, providing new links and increasing traffic to author’s website.
A good article will bring new visitors for years ahead!